Apr 03 2019

Communication

Photo by Thatcher Keats

In last the post, we discussed the idea that publications may get spoiled with social media. But we came to the conclusion that it doesn’t spoil anything.

Then the conversation found it’s way to cooking times. How long do your images bake before ready for consumption? It’s obviously different for everyone and it also depends what your working on.

Sitting a little longer on photos could lead to things like tighter processing, smarter edits, bigger ideas and concepts.

In school we would work 6 months on a portfolio. On assignment, you could shoot 10 days for a 3 page editorial. More like 1 or 2 pages and then work with multiple editors to get it right.

In today’s world you shoot it and post it within seconds. I have lost my way in this rabbit hole, a lot of people have, which is why I like to have open dialogues lately.

It’s our job/duty to shoot stuff in our own particular way and communicate our messages and way of life before the Kardashians take over. Actually we are already way too late.

Therefore, speed and volume seem to be great allies to us.

On the other hand, a slower more methodical approach may be more effective.

Again, depends what you’re working on. I’m sure we will have to use a combination of both.